Brain Decision
Pen & Paper
Encoded Text Document
2
Spreadsheet
3
Decision Making Tool
1
Choosle
 

Try to keep everything in your mind.
Similar to an encoded text document, however, just using a simple pen and paper.
List the arguments in a text document. For instance, notepad, MS Word or Google Docs.
Collect the arguments in a spreadsheet. For instance, MS Excel or Google Spreadsheets.
Use a specialized tool for your decision.
The future version of the Web application you are working with.
 
Remember
A decision can evolve over several weeks or even mounts. How easy is it to continue, where you've left off?
 
Remember
It's easy to forget options, arguments or ratings while capturing, analyzing and compare options.
 
Remember
Ability to go back anytime and look at your notes.
 
Remember
Ability to go back anytime and look at your notes.
 
Remember
Ability to go back anytime and look at your notes.
 
Remember
Ability to go back anytime and look at your notes.
 
Remember
Ability to go back anytime and look at your notes.
 
Costs
Costs in terms of money.
 
Costs
$1000 for your photographic memory training courses ;)
 
Costs
Free
 
Costs
No additional costs.
 
Costs
No additional costs.
 
Costs
Products and licenses from $200 to $1200.
 
Costs
Free
 
Flexible
Are you free to modify the content, formatting and ratings in any way you like?
 
Flexible
What ever you can think of. Rating via good feeling.
 
Flexible
Free text, free formatting, the ability to change however you like especially if you use a pencil instead of a pen...
 
Flexible
Free text, free formatting, free encoding for rating.
 
Flexible
Free text, free formatting within table cells, free encoding for rating.
 
Flexible
Depends on the problem domain.
 
Flexible
Free text, independent rating.
 
Simple
How simple is it to use? How easy can you read, interpret and modify the results?
 
Simple
Simply think about options and arguments. More difficult to keep all of them in mind, rate and score them.
 
Simple
Takes time to write out and come up with rating system.  Also difficult to modify/edit results besides just starting over.
 
Simple
Known text editor, processor. Difficult to format, layout, align. Hard to read, compare rankings.
 
Simple
Known spreadsheet processor (Excel, Calc,...). Need for a suitable table layout, automatic rating formulas,....
 
Simple
New tool with many algorithms to learn and understand. Some "necessary" input parameters are overkill in many usages.
 
Simple
New tool. Simply enter text and drag sliders to rate.
 
Completeness
Support for helping you to consider all the important factors?
 
Completeness
Depends on user's expertise. Support only via external resources.
 
Completeness
No support included. User managed examples, external resources.
 
Completeness
No support included. User managed examples, external resources.
 
Completeness
No support included. User managed examples, external resources.
 
Completeness
Optimized for specific use cases, a lot of expert knowledge can be applied to optimize the scope of arguments.
 
Completeness
Starting examples, suggestions from existing Choosles and team work can help you to consider all the relevant options and arguments.
 
Objectivity
How "correct", how objective will your decision be?
 
Objectivity
Depends on you as one person, with attitudes, mood swings and good/bad experiences. So the decision will be biased with the arguments you "want" to remember.
 
Objectivity
Depends on you as one person, with attitudes, mood swings and good/bad experiences. You can consult your earlier, stored arguments and ratings.
 
Objectivity
Depends on you as one person, with attitudes, mood swings and good/bad experiences. You can consult your earlier, stored arguments and ratings.
 
Objectivity
Depends on you as one person, with attitudes, mood swings and good/bad experiences. With a better layout overview you can consult others to bring in a fresh perspective.
 
Objectivity
Different support for a detailed analysis of options and arguments to generate "correct" rating values. Input values might still be subjective.
 
Objectivity
No direct, explicit support to improve objectivity. Shared decisions are more likely to be objective. Compare your ratings with the average of others.
 
Order
Can you reorder options and factors to compare them more easily?
 
Order
Automatically ordered mentally by importance, significance.
 
Order
Cannot rearrange options and factors. Will just have to start over on another piece of paper.
 
Order
Reorder arguments and options by selecting the according text lines and move them via drag&drop or cut&paste.
 
Order
Reorder arguments and options via table row drag&drop, cut&paste.
 
Order
Most tools should allow to reorder options and arguments.
 
Order
Reorder arguments and options via drag&drop.
 
Research
Where do you get all the data from?
 
Research
All data must be researched manually.
 
Research
All data must be researched manually.
 
Research
All data must be researched manually.
 
Research
All data must be researched manually.
 
Research
The defined structure of arguments can allow the system to connect to different external resources to automatically fill in many values.
 
Research
Some values of certain arguments can be found automatically on the internet or in special databases. [not yet implemented]
 
Rating
How easily can you rate an argument?
 
Rating
Individual forms of a more "implicit" rating. Emotions could change, influence the rating unwillingly.
 
Rating
Can just write a check mark or star for higher rated arguments.
 
Rating
Encoded, mostly with a +/- number or words like "very good", "good", "bad", "very bad".
 
Rating
Encoded, mostly with a +/- number or words like "very good", "good", "bad", "very bad".
 
Rating
Different forms of value inputs for analysis algorithms or direct ratings. Values might be automatically derived from argument values.
 
Rating
Visual slider for red/green background. 5-star quick rating. Number value rating from -100 to +100. Extract numbers automatically from argument texts.
 
Ranking
How to determine the "winner" option?
 
Ranking
Manual ranking with the ratings remembered. Difficult to really separate the different ratings. Often the ratings of the most memorable argument set the ranking.
 
Ranking
Manual ranking.
 
Ranking
Manual ranking with the encoded rating values.
 
Ranking
Automatic ranking via formulas with the rating values as inputs.
 
Ranking
Automatic ranking with the rating values.
 
Ranking
Automatic ranking with the rating values. Visual marking of the winner option.
 
Play
Play around with ratings and factor weights, to see what really matters.
 
Play
Rethink changing ratings is even more difficult, than scoring a fixed set of ratings.
 
Play
Every change of a rating leads to a manual recalculation of the scoring values.
 
Play
Every change of a rating leads to a manual recalculation of the scoring values.
 
Play
Play with your ratings values to see the formulas changing the scores until your favorite option wins.
 
Play
Because of the extensive analysis process to rate arguments, there is little demand for playing with input values. So it's little likely for a tool to offer live-scoring.
 
Play
Play with your ratings to see the scores for the options changing until your favorite one wins. Temporarily ignore a factor.
 
Available
Can I access and modify the information at any time from anywhere?
 
Available
Hopefully your brain is very close to you at any time and everywhere.
 
Available
Need to carry around the paper(s).
 
Available
Online document processor.
 
Available
Online spreadsheet processor.
 
Available
Most of them are offline desktop applications.
 
Available
Online Web Application.
 
Compare
Can you compare the arguments for specific options side by side?
 
Compare
After building a context by recalling specific arguments for each option, these arguments can be easily compared.
 
Compare
Can draw a spreadsheet and compare the the options side by side.
 
Compare
Difficult to compare arguments, since simple lines of text do not easily allow a side-by-side layout.
 
Compare
Compare specific arguments of all the options side by side in the table view. Choose options to compare by moving columns.
 
Compare
Most of the tools should allow to compare arguments, maybe not always directly side by side.
 
Compare
Compare specific arguments of all the options side by side in the aligned table view (matrix).
 
Presentation
A visual representation to compare options in the context of a factor or to read the arguments for one specific option.
 
Presentation
No visual representation.
 
Presentation
Personal hand writing, styles of formatting and personal drawings.
 
Presentation
Collection of text lines. Maybe headlines to separate options. Table layout with tabs possible, but expensive to use and maintain.
 
Presentation
Table view only. Possible diagram with rating values.
 
Presentation
Domain specific views and reports.
 
Presentation
Switch between a compact overview [not yet implemented] and a detailed table view (matrix).
 
Explain
How to explain your decision to others.
 
Explain
Well, you can talk about it.
 
Explain
Send a paper copy. Scan and send.
Not professionally looking.
 
Explain
Send or print document.
 
Explain
Send or print spreadsheet.
 
Explain
Send or print domain specific reports.
 
Explain
Explain, justify your decision visually by sending a Choosle link.
 
Export
Export in formats being used in other contexts (presentations, documentations, external applications).
 
Export
No automatic export.
 
Export
No automatic export.
 
Export
Special parser, converter needed to decode text lines and ratings into another format.
 
Export
Export tables as formatted text documents or embed them in presentations.
 
Export
Most of the tools should offer several exporting formats.
 
Export
Export your Choosles as a text documents [only XML so far], spreadsheets or embed them in presentations [not yet implemented].
 
Share
Share a decision to share the responsibility for it's consequences. 4 eyes see more than 2.
 
Share
Meet at a location. Discuss and debate. Make sure to talk about the same thing!
 
Share
Send by mail. Share paper copies. Difficult to organize.
 
Share
File sharing. Controlled workflow. Online document. Special encoding per user rating.
 
Share
File sharing. Controlled workflow. Online spreadsheet. Separate column per user rating.
 
Share
File sharing. Controlled workflow. Only one rating.
 
Share
Collect options and arguments together in a community. Every member can rate the arguments personally to see the average ratings change.
 
Comments
Can readers comment the different elements?
 
Comments
Via external communication (talks, EMail,...).
 
Comments
Via external communication (talks, EMail,...).
 
Comments
Via specially encoded text.
 
Comments
In separate table cells.
 
Comments
Via external communication (talks, EMail,...).
 
Comments
Managed user comments and discussions.
 
Evolution
In a changing environment you might need to adapt your decisions over time.
 
Evolution
Difficult to remember "older" decisions in order to change them. Even more difficult to remember a detailed change history.
 
Evolution
Must start over otherwise sheet of paper gets messy.
 
Evolution
Simple to change the content at any time. History is managed externally (file per version, version control system).
 
Evolution
Simple to change the content at any time. History is managed externally (file per version, version control system).
 
Evolution
Should be simple to change most values and recalculate the scores. History is managed externally (file per version, version control system).
 
Evolution
Simple to change the content at any time. Change history (who, when, what) is kept automatically [not yet implemented].
 
Factor Hierarchy
Divide and conquer helps you to manage large sets of factors.
 
Factor Hierarchy
Think of the arguments in a hierarchy. Makes it even more difficult to keep in control of the rating and ranking.
 
Factor Hierarchy
Possible to visually outline a hierarchy.
 
Factor Hierarchy
Possible to arrange the text lines in a hierarchy. Difficult to keep the overview.
 
Factor Hierarchy
Possible to use multiple columns to arrange the factors hierarchically. Formulas to group weights and rankings.
 
Factor Hierarchy
Support found in some tools.
 
Factor Hierarchy
not yet implemented
 
Attachments
File attachments to provide further information about similar comparisons, specific options or arguments.
 
Attachments
Separate files.
 
Attachments
Separate files
 
Attachments
Separate files.
 
Attachments
Separate files.
 
Attachments
Separate files.
 
Attachments
Managed attachments [not yet implemented]. Links to external resources.
 
Recall
Ability to recall all the details about a certain decision from the past.
 
Recall
Difficult to remember the exact reasons for an old decision.
 
Recall
Papers of your older decisions can get lost easily.
 
Recall
Stored as local or shared files.
 
Recall
Stored as local or shared files.
 
Recall
Mostly stored as local files.
 
Recall
Old Choosles are stored automatically and can be searched for.
Choose Choosle on